AR NEWS

Now, more than ever, we’re replacing our foundation brushes with faux freckles and AR. The social distancing that is necessary during the current coronavirus pandemic has dramatically reduced the number of people we come into physical contact with.

Category: AR Trends

AR NEWS

Remember when Instagram stories came out and we were so skeptical? Insta-stories have boomed in popularity and now you can even access special filters to up your selfie game…if only you know who to follow.

Category: Filter Guide

AR NEWS

You’ve probably seen this new Disney filter on your friends’ Stories, but it’s actually a little tricky to find if you don’t know exactly what to do. If you don’t have it yet, here’s how to get the Instagram Disney filter to find your character.

Category: Filter Guide

AR NEWS

Instagram is increasingly expanding its footprint in online shopping with advanced augmented reality shopping tools. The main idea of using AR is to help one’s followers for Instagram get a preview of how the products / goods will actually look on their bodies or faces.

Category: AR Retail

AR NEWS

Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types.

Category: AR Retail

AR NEWS

“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another reality or enhancing the one they’re in.”

 

 

 

 

 

Category: AR Retail

AR NEWS

People can see the projected climate conditions for 12 global cities in 2070. National Geographic is accompanying its April 2020 Earth Day issue with its first-ever augmented reality-enabled cover, which unlocks an AR experience on Instagram. 



Category: Case Study

AR NEWS

AR is gaining special attention in retail today. With its ability to simulate realistic scenarios by overlaying digital objects onto existing environments, AR allows users to interact with digital and real-world products, thus enhancing their convenience and personalization and making online sales easier and more comfortable.

Category: AR Retail

AR NEWS

Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research. Nearly two fifths of consumers in the UK say they have used AR or VR to test or view a product they’re considering purchasing.

Category: AR Retail

AR NEWS

Ikea has launched a new interactive Instagram app aiming to cash in on the “What X Are You” filter trend dominating the social media platform.‘Which Ikea icon are you?’ allows users to determine which iconic Ikea product best defines their personality.

Category: Case Study