Free Job Description Template for B2C Jobs in France

Welcome to Faruse, the premier recruitment services provider dedicated to connecting startups with the finest English-speaking and multilingual talent in France. If you are looking to hire a skilled professional for your Business-to-Consumer (B2C) team, we have prepared a comprehensive job description template tailored for B2C jobs.

Job Title: B2C Marketing Specialist

Job Overview:

As a B2C Marketing Specialist at our startup, you will be responsible for devising and executing marketing strategies to promote our products and services to individual consumers. You will work closely with the marketing team to develop engaging campaigns, manage social media platforms, conduct market research, and analyze consumer behavior. Your creativity and innovative ideas will play a key role in driving customer acquisition and retention.

Responsibilities:

• Develop and implement B2C marketing strategies to achieve sales objectives.
• Create and manage engaging marketing campaigns across various channels.
• Conduct market research to identify consumer trends and preferences.
• Analyze consumer behavior and adjust marketing efforts accordingly.
• Manage and optimize social media platforms to enhance brand visibility.
• Collaborate with content creators to develop compelling marketing materials.
• Utilize SEO techniques to improve website traffic and search engine rankings.
• Monitor and report on the performance of marketing initiatives.
• Identify opportunities for growth and improvement in the B2C marketing strategy.
• Work with cross-functional teams to ensure marketing efforts align with business goals.
• Stay updated with industry trends and emerging marketing technologies.
• Build and maintain relationships with key influencers and partners.
• Prepare and present marketing plans and reports to stakeholders.
• Collaborate with sales teams to support lead generation and conversion.
• Monitor competitor activities and market dynamics.
• Assist in the development of marketing budgets and cost-effective initiatives.
• Ensure all marketing materials comply with company branding guidelines.
• Stay informed about consumer protection laws and regulations.
• Plan and coordinate participation in industry events and exhibitions.
• Identify opportunities for strategic partnerships and collaborations.
• Provide insights and recommendations for product positioning and improvements.
• Monitor customer feedback and respond to inquiries promptly.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in B2C marketing and digital marketing.
• Knowledge of marketing trends, consumer behavior, and digital platforms.
• Strong analytical and problem-solving skills.
• Proficiency in data analysis and marketing metrics.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced and dynamic environment.
• Creativity and out-of-the-box thinking.
• Strong attention to detail and organizational skills.
• Proficiency in marketing tools and software.
• Experience with social media management and content creation.
• Results-oriented and goal-driven mindset.
• Fluency in English and French.

Skills:

• B2C marketing strategy development.
• Digital marketing and online advertising.
• Social media marketing and management.
• Market research and consumer behavior analysis.
• SEO and content optimization.
• Data analysis and reporting.
• Creative campaign planning and execution.
• Cross-functional collaboration.
• Brand management and positioning.
• Customer relationship management.
• Project management and coordination.
• Presentation and communication.
• Problem-solving and decision-making.
• Time management and multitasking.

If you are seeking a talented B2C Marketing Specialist to drive the success of your startup's consumer-focused marketing efforts, Faruse is here to assist. Contact us today at Faruse.com to initiate the recruitment process and connect with exceptional candidates.