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Free Job Description template for Marketing Automation jobs in France



Free Job Description Template for Marketing Automation Jobs in France

Welcome to Faruse, the premier recruitment services provider dedicated to connecting startups with the finest English-speaking and multilingual talent in France. In today's digital age, marketing automation plays a crucial role in streamlining marketing efforts and improving efficiency. To assist your startup in finding the ideal candidate for Marketing Automation positions, we have crafted a comprehensive job description template designed specifically for Marketing Automation roles.



Job Title: Marketing Automation Specialist

Job Overview:

As a Marketing Automation Specialist at our startup, you will be responsible for designing, implementing, and managing marketing automation campaigns to optimize lead generation, customer engagement, and overall marketing performance. You will play a key role in developing automated workflows, analyzing data, and driving marketing strategies to achieve business objectives.



Responsibilities:

  • Collaborating with marketing, sales, and other teams to identify automation needs and goals.
  • Developing and implementing marketing automation strategies and campaigns.
  • Creating and managing automated workflows for lead nurturing and customer lifecycle management.
  • Designing email marketing campaigns, including templates and personalized content.
  • Segmenting contact lists for targeted and personalized communication.
  • Monitoring and analyzing campaign performance and making data-driven optimizations.
  • Implementing A/B testing to improve email open rates, click-through rates, and conversions.
  • Integrating marketing automation tools with CRM systems and other platforms.
  • Ensuring compliance with data protection and privacy regulations.
  • Providing regular reports and insights on marketing automation performance.
  • Managing and maintaining the marketing automation platform and databases.
  • Identifying opportunities for process improvement and automation efficiency.
  • Staying updated with industry trends and best practices in marketing automation.
  • Training and supporting team members on marketing automation tools and processes.
  • Collaborating with content creators to develop relevant and engaging marketing content.
  • Assisting in lead scoring and routing to improve lead management.
  • Conducting competitor analysis and market research.
  • Contributing to the development of marketing strategies and campaigns.
  • Participating in team meetings and sharing insights for continuous improvement.
  • Contributing to a positive and innovative marketing team culture.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in marketing automation and digital marketing.
  • Expertise in using marketing automation platforms such as HubSpot, Marketo, or Pardot.
  • Familiarity with CRM systems and lead management processes.
  • Strong understanding of email marketing best practices and CAN-SPAM compliance.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Excellent written and verbal communication skills.
  • Detail-oriented with strong organizational and project management abilities.
  • Ability to work independently and as part of a collaborative team.
  • Experience with HTML and CSS for email template customization is a plus.
  • Knowledge of marketing automation integrations with social media and other platforms.
  • Certifications in marketing automation tools are desirable but not mandatory.
  • Experience in the B2B or SaaS industry is a plus.
  • Fluency in English and French; additional languages are a bonus.
  • Positive attitude and willingness to adapt to a fast-paced startup environment.

Skills: